近日，數(shù)據(jù)機(jī)構(gòu)Strategy Analytics研究報(bào)告《中國(guó)2019智能音箱用戶調(diào)查》中顯示，智能音箱品牌認(rèn)知方面（包括用戶和非用戶），小米以71%位列認(rèn)知度第一。

報(bào)告中顯示，在中國(guó)目前有大約3500萬(wàn)個(gè)家庭擁有智能音箱，90%的用戶表示智能音箱的功能體驗(yàn)超過(guò)了他們的預(yù)期，59%的用戶表示現(xiàn)在已經(jīng)無(wú)法離開(kāi)智能音箱。有超過(guò)一半的智能音箱用戶擁有兩臺(tái)或以上的智能音箱，并且有三分之一的智能音箱用戶使用的是帶屏音箱，超過(guò)美國(guó)和歐洲市場(chǎng)。

作為小米AIoT引擎的重要入口之一，小愛(ài)音箱持續(xù)領(lǐng)先。根據(jù)奧維云網(wǎng)數(shù)據(jù)，小愛(ài)音箱銷量2019年第一季度位列中國(guó)智能音箱市場(chǎng)第一。小愛(ài)音箱累計(jì)銷量突破1000萬(wàn)臺(tái)，語(yǔ)音交互局次數(shù)破百億，虛擬人工智能助手“小愛(ài)同學(xué)”月活躍用戶數(shù)4990萬(wàn)。

小愛(ài)音箱產(chǎn)品推出了多款針對(duì)不同使用場(chǎng)景的產(chǎn)品，價(jià)格涵蓋49元-599元區(qū)間。最新推出的小愛(ài)觸屏音箱在語(yǔ)音交互的基礎(chǔ)上加入了觸屏顯示操作，不僅可以讓用戶觀看視頻媒體內(nèi)容，還可以更輕松直觀的控制家中智能家居、監(jiān)控可視門鈴、撥打視頻電話等更多操作。小愛(ài)音箱Pro擁有專業(yè)DTS音效，可以支持組成立體聲，并且?guī)в兴{(lán)牙Mesh網(wǎng)關(guān)和紅外陣列，支持5000+型號(hào)的家電遙控，將家中傳統(tǒng)非智能的家電升級(jí)為IoT智能家電，一句話即可使用小愛(ài)音箱遙控電視開(kāi)關(guān)空調(diào)。

智能音箱被認(rèn)為是AIoT的催化劑和護(hù)城河，其不僅僅是一個(gè)AI內(nèi)容交互設(shè)備，更是IoT智能家居的重要入口之一，扮演著智能家庭控制中心的角色。未來(lái)智能音箱的競(jìng)爭(zhēng)除了產(chǎn)品本身的產(chǎn)品力，最關(guān)鍵的是其背后生態(tài)系統(tǒng)的競(jìng)爭(zhēng)。根據(jù)小米集團(tuán)2019上半年財(cái)報(bào)顯示，小米IoT平臺(tái)已連接IoT設(shè)備數(shù)1.96億臺(tái)（不含手機(jī)、平板電腦和筆記本電腦），是全球最大的消費(fèi)級(jí)IoT智能互聯(lián)平臺(tái)。小米電視銷量位居中國(guó)市場(chǎng)第一，小米手環(huán)銷量位居全球第一，在此背景下，小米正在用人工智能、大數(shù)據(jù)、云計(jì)算，等科技為大家電、小家電賦予智能化，提升用戶體驗(yàn)、加快家電智能化革命，迎接萬(wàn)物互聯(lián)時(shí)代，成為智能生活第一品牌。

Strategy Analytics報(bào)告原文：

Smart Speakers in China: 63% of Non-owners Will Buy One Within Next 12 Months - Strategy Analytics

BEIJING--(BUSINESS WIRE)--The exploding popularity of smart speakers in China is confirmed by findings from the latest Strategy Analytics consumer survey. The report, 2019 Smart Speaker User Survey – China Results, found that 63% of people who do not currently use a smart speaker plan to buy one within the next year. Another 22% say they will purchase a smart speaker later on, suggesting that smart speakers overall should reach at least another 85% of the population. The study is based on a survey of 1044 users of smart speakers carried out in July and August 2019.

Strategy Analytics estimates that there are currently around 35 million households with smart speakers in China. Existing users have extremely positive attitudes towards the devices, with nearly 90% of people saying they are much more useful than they had expected. 59% of Chinese users say that they can’t imagine living without a smart speaker.

On average more than half of users have more than one smart speaker. In contrast to the US and European markets, smart displays are already an important part of the market, accounting for a third of smart speakers in use.

Chinese consumers as a whole (including non-users) are knowledgeable about which brands offer smart speakers. 71% believe Xiaomi offers smart speakers, compared to Huawei at 53%, Baidu at 47%, Alibaba at 37% and Apple at 34%.

David Watkins, Director, Smart Speakers and Screens at Strategy Analytics commented: “The Chinese market for smart speakers is growing extremely rapidly and this research shows that Chinese consumers love the convenience and entertainment value which smart speakers offer. If what Chinese people say turns out to be true, smart speakers will be in the vast majority of households within the next few years.”